As a business owner, you are close to your business and you know your business better than anyone. It’s easy for you to answer questions about your company, but when it comes to putting what your company does in writing, it’s vital to hire a professional that can tailor messages to speak to your target audience.
If you’re in the process of creating new marketing, such as a website, advertisement or product, or are only looking to help strengthen your company’s current branding, a professional writer can help ensure that your message resonates with your audience. A writer can transform something informative and dull, developing a captivating, creative piece that helps capture the essence and passion of your brand.
Here are the top five reasons why you should leave your writing to a pro.
Bad Writing Looks Unprofessional
We’ve all been there and judged a site’s poor writing – whether it’s typos, grammar or subpar punctuation. There is nothing that looks more unprofessional than a company’s website that doesn’t spell check or have a professional
Studies show that more than 80% of shoppers research products, services or companies before making a purchase, which means that having a professionally written site is imperative for conversions.
Take a Step Back
Most people are so involved in their business that they often forget that while they are experts, their customers may not be. Instead of overhyping or writing beyond your audience’s level of familiarity, sometimes it’s best to take a step back and let a professional writer – someone viewing your site from the outside, as a customer will – have a crack at developing your company’s tone.
Skilled Writers Save Time
You’re busy trying to run a business and juggle all the day-to-day activities. Instead of creating a short blog during your lunch hour, why not leave the writing to freelance professionals? Your time is better spent elsewhere, and outsourcing writing allows you to play to your strengths.
Additionally, professional writers know different writing styles, editing techniques and create error-free copy, articles and blogs in a fraction of the time as those employees that don’t write often or are not well versed in different writing techniques.
They Get Results
Just like you get results in your business, professional writers employ masterful persuasion techniques and creative call to actions to help boost conversion rates. Copywriting isn’t just about using proper grammar and fancy wording, but it’s about selling your company to customers.
While it’s easy to get set up online these days, especially with Shopify or WooCommerce platforms, it’s much more challenging to create a compelling brand that has a unique tone of voice.
One of the most straightforward and effective ways to increase conversion rates is to optimize your website’s copy. Whether you need a tone that is playful, direct or witty, skilled writers have the experience to deliver results while still appealing to search engines.
Get More For Your Money
When you hire a marketing company that specializes in providing writing services, you get a better return on your investment. Instead of agencies that charge too much for too little, Creative Cow Marketing provides a custom, boutique-style experience that allows you to speak to writers one-on-one to ensure that they hear your message and what they deliver is what you need.